To truly cater to your customers, you need to go beyond the surface-level demographics and explore the deeper characteristics that define them.Β
Buyer personas are fantastic for gaining a comprehensive understanding of your customers. Hereβs how you can put them into practice
Contents
What are Buyer Personas?
Why are Buyer Personas Important in Marketing Hotels and Restaurants?
Types of Buyers in the Hotel Industry
Types of Buyers in the Restaurant Industry
Basic Buyer Personas
Enhanced Buyer Personas
Advanced Buyer Personas
Negative Buyer Personas
Buyer Persona Workshop AgendaΒ
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