#️ Hospitality Hashtags October 2023

200 Fresh & Trending Hashtags plus Popular vs Niche Hashtag Guide

How Do Popular and Niche Hashtags Differ on Instagram?

Hashtags play a pivotal role in expanding reach and engagement on Instagram. However, not all hashtags are created equal. Some are popular and widely used, while others are more niche and targeted. 

So, how do popular and niche hashtags differ?

Popular Hashtags

Popular hashtags on Instagram are those that have a high volume of usage. These are the hashtags that you see trending and being used by a large number of users. Examples of popular hashtags include #love, #instagood, and #photooftheday.

The main benefit of using popular hashtags is the potential for increased visibility and reach. If you use a popular hashtag in your posts, your content may be discovered by a wider audience. This can increase the number of likes, comments, and followers.

However, competition for visibility is fierce, as countless other users also use these hashtags. As a result, your content may get buried in the sea of posts, making it challenging to stand out. Additionally, popular hashtags tend to attract a lot of spam and irrelevant content, which can dilute the quality of the search results.

Niche Hashtags

Niche hashtags on Instagram are more specific and targeted. They are used by a smaller community of users who share a common interest or belong to a particular niche. 

Examples of niche hashtags include #veganrecipes, #travelphotography, and #fitnessmotivation. 

A niche hashtag allows you to connect with a highly engaged and relevant audience, where you can tap into a community of genuinely interested users. This can lead to more meaningful interactions, genuine followers, and increased engagement.

Niche hashtags have a smaller content pool, making it easier for posts to gain visibility. This is beneficial for smaller or niche accounts.

Strategies for Finding and Using Niche Hashtags Effectively

Finding and using niche hashtags effectively requires a strategic approach. Here are some strategies to help you:

• Research your target audience: Understand who your target audience is and what hashtags they are using. Look for hashtags that align with their interests, values, and preferences.

• Analyse your competitors: Look at what hashtags your competitors are using. Doing this lets you discover which hashtags may also be effective for you.

• Use a mix of popular and niche hashtags: It's important to balance using niche and popular hashtags. By incorporating both types into your Instagram strategy, you can maximise your reach while fostering genuine engagement with your target audience.
  
  Brainstorm your core content themes and then search for these as hashtags in Instagram's search dropdown suggestions. Look at the Top posts for each hashtag, and make notes of the related hashtags used in those posts.
  
  You can also use Paid Tools to conduct Hashtag research. Depending on your requirements, these typically cost $20-$50 monthly.
  

• Test and track your results: Experiment with different niche hashtags and monitor the performance of your posts—track which hashtags generate the most engagement and adjust your strategy accordingly.

If you don't have time to conduct Hashtag Research, consider a Paid Subscription.

You'll have access to a library of hand-researched (by me) hashtags for the Hospitality Industry - with 200 fresh and trending suggestions each month - Competition levels on these hashtags are low-medium to help you maximise your reach in niche and larger communities - and they won’t include banned hashtags! 

In addition to the Monthly Hashtag research, you'll also receive Campaign Plans, Content Calendars, Buyer Personas, and Monthly Strategy Updates as a Premium Subscriber. So you'll always stay on top of the latest digital marketing trends. Plus, Deep Dive articles, Podcasts and Tools.

What’s more - you can write this off as a business expense! 

200 Fresh & Trending Hashtag Opportunities For October 2023