🧰 How to Measure ROI of Social Media Campaigns

Including which KPIs to measure and examples for hospitality brands

TLDR:

Social Media Return on Investment (ROI) measures the revenue generated from social media marketing efforts relative to the costs of those efforts.

To calculate social media ROI, businesses need to determine their expenses, including advertising, content creation, and management tools.

They then need to track their social media revenue, which can come…