✅ Strategic Update April 2024
Tactics and Insights to Maximise Your Marketing Performance - For Restaurants, Hotels and Foodservice
Welcome to this month’s Strategic Update for VIP Subscribers, brought to you by Dawn Gribble and the Hospitality Marketing Hub Team.
This month’s updates include:
Contents
Instagram Strategy Updates
Threads Strategy Updates
Meta Strategy Updates
X Strategy Updates
LinkedIn Strategy Updates
WhatsApp Strategy Updates
Pinterest Strategy Updates
Twitch Strategy Updates
Google Strategy Updates
YouTube Strategy Updates
TikTok Strategy Updates
Website Strategy Updates
Product Strategy Updates
Promotion Strategy Updates
Emerging Trends
Reports Round-Up
Flavour Trends
Marketing Dates for May
Tools & Resources
☕ Let’s Check In!
Marketing Strategy Updates
Update your social media communication guidelines to include instructions on pinning DMs and switching off read receipts.
Audit your current Reels for opportunities to add a link.
Launch a Spins campaign to drive UGC and engage your audience.
Update your Instagram posts with keyword-rich descriptions to attract Gen Z.
Promote secret-menu items with 24-hour stories.
Threads
Join conversations on Trending Topics to reach new audiences.
Currently, 68% of users are male, and 32% are female, with most users in the 15- —to 25-year-old range. 30% of Instagram Threads’ audience is in the 25-34 range.
Aim to post 4-10 times per day to grow your Threads followers.
Take advantage of the new gif functionality to add personality to posts
Swipe right on the Side-Swipe feature to indicate interest and left to show disinterest.
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