✅ Strategic Update April 2024

Tactics and Insights to Maximise Your Marketing Performance - For Restaurants, Hotels and Foodservice

Welcome to this month’s Strategic Update for VIP Subscribers, brought to you by Dawn Gribble and the Hospitality Marketing Hub Team. 

This month’s updates include: 

Contents

• Instagram Strategy Updates

• Threads Strategy Updates

• Meta Strategy Updates

• X Strategy Updates

• LinkedIn Strategy Updates

• WhatsApp Strategy Updates

• Pinterest Strategy Updates

• Twitch Strategy Updates

• Google Strategy Updates

• YouTube Strategy Updates

• TikTok Strategy Updates

• Website Strategy Updates

• Product Strategy Updates

• Promotion Strategy Updates

• Emerging Trends

• Reports Round-Up 

• Flavour Trends

• Marketing Dates for May

• Tools & Resources

☕ Let’s Check In!

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Marketing Strategy Updates

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Instagram

• Update your social media communication guidelines to include instructions on pinning DMs and switching off read receipts.

• Audit your current Reels for opportunities to add a link.  

• Launch a Spins campaign to drive UGC and engage your audience.

• Update your Instagram posts with keyword-rich descriptions to attract Gen Z. 

• Promote secret-menu items with 24-hour stories. 

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Threads

• Join conversations on Trending Topics to reach new audiences. 

• Currently, 68% of users are male, and 32% are female, with most users in the 15- —to 25-year-old range. 30% of Instagram Threads’ audience is in the 25-34 range.

• Aim to post 4-10 times per day to grow your Threads followers. 

• Take advantage of the new gif functionality to add personality to posts

• Swipe right on the Side-Swipe feature to indicate interest and left to show disinterest.