In this webinar replay, I serve up the key trends in Hospitality Marketing in 2024.
Here's what's in store for you:
Digital Marketing Influence
Google EEAT & Search Engine Marketing
Digital Marketing Mix
Restaurant Marketing Trends
Hotel Marketing Trends
Key Take-Aways & Action Plan
My Special Guest, Andrey Kolchurin of Hospitality Minutes, joins me to discuss these trends. and more, and answer your questions.
Recommended Resources
💕Influencer Marketing Guide for Hospitality
"People can break through the noise. People trust people. Influence is about relationships." Ty Heath The term "influencer" is divisive in the hospitality industry, yet there’s no denying that influencer marketing has transformed how many brands interact with their customers.
🧰 How to Measure ROI of Social Media Campaigns
TLDR: Social Media Return on Investment (ROI) measures the revenue generated from social media marketing efforts relative to the costs of those efforts. To calculate social media ROI, businesses need to determine their expenses, including advertising, content creation, and management tools.
✅ Hospitality SWOT Analysis
It was a bustling night at the restaurant, but something was amiss. The customers seemed to be waiting longer than usual, and some even left without placing an order. The manager was at a loss. What was causing the delay? How could they improve their service?
✅ Quality Content Checklist
If your digital content is subpar, customers won't find you. Using a checklist for quality content helps ensure your messaging is consistent across every webpage, newsletter and social media post while maximising reach and engagement. Contents Planning Posts
Here's To Your Success 🥂
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